Just don’t

July 30th, 2010

At the end of the day if we can’t strike a bargain we will be back to square one.

Seriously?

Cliche’s are lazy. They are a way for people to speak without having to think.

If you aren’t going to bother with thinking, might be best not communicating.

Genius

July 28th, 2010

Roger Federer has sourced a new coach.

Federer has won 16 majors (the most by any male tennis player in history) including a career Grand Slam, earned more than $56,000,000 in prize money (more than any other player in history), held the world number 1 ranking for 237 consecutive weeks (the most by any player… in history) and is commonly regarded as the greatest player of all time.

Yesterday he employed a new coach. He wants to be better, to learn more.

Genius.

From the producer of…

July 27th, 2010

There is a lot to like about movies.

If Tarantino, Kubrik or Shyamalan produce a film, tickets sell before a trailer is released. Why? Because there is a history of great work (according to their fans). The past will sell the future.

It is the same for Apple, Toyota and McDonalds – future products sell because of the ‘quality’ of their past.

Creating the reputation is the hard part.