I am fascinated by advertising and the psychological impact that brands have on our life. More so now that there are no longer stable media channels controlling everything we watch and read.
No longer are we subject to one hour news bulletins to find out the events of the day – there are a hundred million websites giving us hourly updates for that. Newspapers are no longer about news, but something to do while we eat our Sunday breakfast, and sports followerships vary depending on what is hot at the time.
There is no longer a set channel, a set audience or a set method for reaching a market. You need to be memorable, you need to be persuasive. You’ve just got to be memorasive.
Sure, I made that word up but it’s true. You may only get one shot at hitting your target so I suggest you leave an impression.
Tags: advertising, channels, impression, media, memorable, memorasive, persuasive, psychology, red trousers, redtrousers