Seth Godin talks about it here.
Within most organisations, the lowest paid employee is usually the receptionist or the person answering the phones. These are the people who get lumped with all the jobs that no one else wants to do.
The lowest rung on the ladder.
In a lot of cases, these people are also the first point of contact between your company and a client. Potentially a client who is prepared to invest a lot of money in you (and it may be in your best interests to impress these people).
That is not to say that you need to start offering your receptionist CEO money.
But maybe you need to reassess what you expect from the person at the front desk and what it may cost you if you don’t.
Tags: CEO, client, invest, receptionist, red trousers, redtrousers