Doing things well is an attitude. It is about consistency and the refusal to be sub par.

A hole-in-one to the weekend golfer is worthy of a mass email out, a bunch of phone calls and a reason to get drunk(er). But he still ends up shooting 20 over par and gets upset.

A hole-in-one to the professional golfer is enjoyable but it probably only saved him one stroke – no big deal. He shoots 10 under and is satisfied.

The professional is not surprised. The weekend golfer is. Neither should be.

The professional has given himself the time to be exceptional. The weekend golfer hasn’t.

Being exceptional takes practise. Without it, it is merely potential.

What difference are you offering? Why should I pay more for your product?

Sometimes, the introduction of a cheaper alternative helps us identify the point of difference in what we are actually offering (or perhaps that we need to create one).

A lower priced competitor may actually eccentuate your quality, expertise, service, experience.

Sometimes we think we want cheaper. What we  really want is better value.

With modern business all about engaging your public, letting them get to know you, being transparent and being accessible, why would you intentionally aim to p*ss them off?

They powered across it and nearly got hit by a car.

The near accident aside, it got me thinking about momentum. It is not always easy to come by – but when you have it, going with it is easier than not, even in the face of persuasive resistance.

Next time you find yourself in a golden period of creative momentum it might be worth turning your thoughts to projects that are beyond the immediate future.

The momentum of now may create the genius for later.

You and five zillion other people.

I can count and use a calculator – doesn’t make me a genius accountant.

One in about ninety six thousand good ideas turn into good products or services. It’s not until a good idea is executed that we find out that it wasn’t such a good idea to begin with. And that’s assuming we had the resources to action it in the first place.

Good ideas that are cultivated into good outcomes are rare, hard work and worth claiming. That’s why people get ‘precious’ with their ‘ideas’.

One million good ideas never leave the mind. Of those that do, the majority are dreadful.

When one of yours works, claim it. You deserve it.

Lack of reference renders the phys-ed teacher’s content theory rather than a potential fact but can be equally influential.

Very few people can get away with making factual claims without some form of reference or supporting documentation – Stephen Hawking, Sir Richard Branson, and Madonna King would be some of the few. They have a history of reliability and positive Ethos.

What is the source of your information? Is it fact or theory?

Researching your information may cost you time.

Not researching your information may cost you your reputation.

14 years later, teaser advertisements are still being used. These days they are kind of less cool and kind of annoying.

Teaser advertisements have manifested their way into online social networks too, but go by a different name and are equally irritating.

Rather than trying to create a suspenseful headline, maybe the focus should be on creating a better headline.

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The general principal is that the amount of Good Luck you have is equally reciprocated by the amount of Bad Luck you might have. Some people have larger luck brackets than others but I generally believe this principal remains the same.

The only relevant variable is perception. If you drive for 30 minutes through a city and only notice the red lights, the issue may not be the ratio of bad-to-good luck.

But the tool you are using to measure it.

I hear sports coaches and players say this all the time. It could be the motto for the one hit wonder.

It is not possible to be at our best all the time. What makes great people great is that they are exceptional when they are average. Their standard is genius.

Being awesome every now and then (Funkytown, Who Let the Dogs Out?) might get you remembered for what you did.

Being awesome consistently (Faith No More, Radiohead) will get you remembered for who you are.

Yesterday he attempted a full marathon but could only complete three quarters of the run.

He assumed his usual training regime would get the job done despite not having a history of long distance running. He did not do enough research and did not ask enough questions. He never gave himself a chance.

His preparation is usually of the highest order, but yesterday he set himself up with a failure strategy. And talking to him after the race, he knew it.

He is fortunate though. In 12 months he will have the opportunity to exorcise those demons. Same venue, same event.

Better preparation, better outcome.