Archive for April, 2010

Guilt or failure?

Tuesday, April 27th, 2010

I try to be responsible for my department. If something goes significantly wrong I don’t look for excuses, I wear it (of course, if something goes significantly well I make a note of it and bring it up at the next performance review).

Admitting to an epic screw up makes me feel like I have failed. But I find that failure is like a wound, it heals, and can be superseded by the next epic achievement, and rather than being the road block, becomes another stepping stone – left behind, but helping you on your way.

Excuses and blame make me feel guilty. Guilt is more like a virus. No real cure, apart from admitting to failing.

It’s just easier to not

Sunday, April 25th, 2010

And that’s the challenge (not just to marketers but to anyone looking to incite change). For most people it is easier to keep doing what they are doing than to bother with something new.

A good idea is a good idea regardless of the participation rate. Turning a good idea into motivation is something different.

If ideas are struggling to get actioned, the issue may not be with the marketing expertise, but the ability to lead.

“I’m doing my best”

Tuesday, April 20th, 2010

I don’t really know what that is supposed to communicate.

I heard myself say this a few days ago and then started thinking to myself that it just wasn’t true. What I was doing was my best with the information I had been given. Give me a better brief and I will give you a better result.

When you say ‘I’m doing my best’, are you saying ‘I’m not skilled enough to do what you are asking me’, or are you actually saying ‘You haven’t given me enough for me to do my best’?