Customer service is the new VIP discount.
In retail world, prices are similar from retailer to retailer, and customer service has had it. So we shop by price alone.
Two days ago, a store manager at a white goods retailer unnecessarily went above expectations and delivered a result beyond our request, and did so without a parade.
Prices are irrelevant, he has us for life.
Tags: discount, prices, redtrousers, VIP, white goods