There is a lot to like about movies.
If Tarantino, Kubrik or Shyamalan produce a film, tickets sell before a trailer is released. Why? Because there is a history of great work (according to their fans). The past will sell the future.
It is the same for Apple, Toyota and McDonalds – future products sell because of the ‘quality’ of their past.
Creating the reputation is the hard part.
Tags: Apple, Kubrik, McDonalds, reputation, Shyamalan, Tarantino, Toyota